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Video Encoder 3 DAC 10bit Automotive 32-Pin LFCSP EP Tray

Ovaga Certification

Brands: Analog Devices, Inc

Mfr.Part #: ADV7391WBCPZ

Datasheet: ADV7391WBCPZ Datasheet (PDF)

Package/Case: LFSCP-3

Product Type: Digital to Analog

RoHS Status:

Stock Condition: 3875 pcs, New Original

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ADV7391WBCPZ General Description

The ADV7390/ADV7391/ADV7392/ADV7393 are a family of high speed, digital-to-analog video encoders on single monolithic chips. Three 2.7 V/3.3 V 10-bit video digital-to-analog converters (DACs) provide support for composite (CVBS), S-Video (Y-C), or component (YPrPb/RGB) analog outputs in either standard definition (SD) or high definition (HD) video formats.

Optimized for low power operation, occupying a minimal footprint and requiring few external components, these encoders are ideally suited to portable and power sensitive applications requiring TV-out functionality. Cable detection and DAC automatic power-down features ensure that power consumption is kept to a minimum.

The ADV7390/ADV7391 have an 8-bit video input port that supports SD video formats over a software defined radio (SDR) interface and HD video formats over a double data rate (DDR) interface.

The ADV7392/ADV7393 have a 16-bit video input port that can be configured in a variety of ways. SD RGB input is supported. All members of the family support embedded EAV/SAV timing codes, external video synchronization signals, and the I2C communication protocol.



  • 3 high quality, 10-bit video DACs
  • 16× (216 MHz) DAC oversampling for SD
  • 8× (216 MHz) DAC oversampling for ED
  • 4× (297 MHz) DAC oversampling for HD
  • 37 mA maximum DAC output current
  • Multiformat video input support
  • 4:2:2 YCrCb (SD, ED, and HD)
  • 4:4:4 RGB (SD)
  • Multiformat video output support
  • Composite (CVBS) and S-Video (Y-C)
  • Component YPrPb (SD, ED, and HD)
  • Component RGB (SD, ED, and HD)
  • Lead frame chip scale package (LFCSP) options
  • 32-lead, 5 mm × 5 mm LFCSP
  • 40-lead, 6 mm × 6 mm LFCSP
  • Wafer level chip scale package (WLCSP) option
  • 30-ball, 5 × 6 WLCSP with single DAC output
  • Advanced power management
  • Patented content-dependent low power DAC operation
  • Automatic cable detection and DAC power-down
  • Individual DAC on/off control
  • Sleep mode with minimal power consumption
  • 74.25 MHz 8-/10-/16-bit high definition input support
  • Compliant with SMPTE 274M (1080i), 296M (720p),and 240M (1035i)
  • EIA/CEA-861B compliance support
  • NTSC M, PAL B/D/G/H/I/M/N, PAL 60 support
  • NTSC and PAL square pixel operation (24.54 MHz/29.5 MHz)
  • Macrovision Rev 7.1.L1 (SD) and Rev 1.2 (ED) compliant
  • Copy generation management system (CGMS)
  • Closed captioning and wide screen signaling (WSS)
  • Integrated subcarrier locking to external video source
  • Complete on-chip video timing generator
  • On-chip test pattern generation
  • Programmable features
  • Luma and chroma filter responses
  • Vertical blanking interval (VBI)
  • Subcarrier frequency (fSC) and phase
  • Luma delay
  • High definition (HD) programmable features
  • 4× oversampling (297 MHz)
  • Internal test pattern generator
  • Color and black bar, hatch, flat field/frame
  • Fully programmable YCrCb to RGB matrix
  • Gamma correction
  • Programmable adaptive filter control
  • Programmable sharpness filter control
  • CGMS (720p/1080i) and CGMS Type B (720p/1080i)
  • Dual data rate (DDR) input support
  • Enhanced definition (ED) programmable features
  • 8× oversampling (216 MHz output)
  • Internal test pattern generator
  • Black bar, hatch, flat field/frame
  • Individual Y and PrPb output delay
  • Gamma correction
  • Programmable adaptive filter control
  • Fully programmable YCrCb to RGB matrix
  • Undershoot limiter
  • Macrovision Rev 1.2 (525p/625p) (ADV7390/ADV7392 only)
  • CGMS (525p/625p) and CGMS Type B (525p)
  • Dual data rate (DDR) input support
  • Standard definition (SD) programmable features
  • 16× oversampling (216 MHz)
  • Internal test pattern generator
  • Color and black bar
  • Controlled edge rates for start and end of active video
  • Individual Y and PrPb output delay
  • Undershoot limiter
  • Gamma correction
  • Digital noise reduction (DNR)
  • Multiple chroma and luma filters
  • Luma-SSAF filter with programmable gain/attenuation
  • PrPb SSAF
  • Separate pedestal control on component and
  • composite/S-Video output
  • VCR FF/RW sync mode
  • Macrovision Rev 7.1.L1 (ADV7390/ADV7392 only)
  • Copy generation management system (CGMS)
  • Wide screen signaling (WSS)
  • Closed captioning
  • Serial MPU interface with I2C compatibility
  • 2.7 V or 3.3 V analog operation
  • 1.8 V digital operation
  • 1.8 V or 3.3 V I/O operation
  • Temperature range: −40°C to +85°C
  • W Grade automotive range: −40°C to +105°C
  • Qualified for automotive applications


  • Mobile handsets
  • Digital still cameras
  • Portable media and DVD players
  • Portable game consoles
  • Digital camcorders
  • Set-top box (STB)
  • Automotive infotainment (ADV7392 and ADV7393 only)


Parameter Value Parameter Value
feature-process-technology feature-packaging Tray
feature-rad-hard feature-pin-count 32
feature-supplier-package LFCSP EP feature-standard-package-name1 CSP
feature-cecc-qualified No feature-esd-protection
feature-military No feature-aec-qualified Yes
feature-aec-qualified-number AEC-Q100 feature-auto-motive Yes
feature-p-pap Unknown feature-eccn-code EAR99
feature-svhc No


Shipping Type Ship Fee Lead Time
DHL DHL $20.00-$40.00 (0.50 KG) 2-5 days
Fedex Fedex $20.00-$40.00 (0.50 KG) 2-5 days
UPS UPS $20.00-$40.00 (0.50 KG) 2-5 days
TNT TNT $20.00-$40.00 (0.50 KG) 2-5 days
EMS EMS $20.00-$40.00 (0.50 KG) 2-5 days
REGISTERED AIR MAIL REGISTERED AIR MAIL $20.00-$40.00 (0.50 KG) 2-5 days

Processing Time:Shipping fee depend on different zone and country.


Terms of payment Hand Fee
Wire Transfer Wire Transfer charge US$30.00 banking fee.
Paypal Paypal charge 4.0% service fee.
Credit Card Credit Card charge 3.5% service fee.
Western Union Western Union charge US$0.00 banking fee.
Money Gram Money Gram charge US$0.00 banking fee.


1.The electronic components you purchase include 365 Days Warranty, We guarantee product quality.

2.If some of the items you received aren't of perfect quality, we would resiponsibly arrange your refund or replacement. But the items must remain their orginal condition.


  • Product

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  • Vacuum packaging

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  • Individual packaging

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  • bar-code shipping tag

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All the products will packing in anti-staticbag. Ship with ESD antistatic protection.

Outside ESD packing’s lable will use ourcompany’s information: Part Mumber, Brand and Quantity.

We will inspect all the goods before shipment,ensure all the products at good condition and ensure the parts are new originalmatch datasheet.

After all the goods are ensure no problems afterpacking, we will packing safely and send by global express. It exhibitsexcellent puncture and tear resistance along with good seal integrity.

  • ESD
  • ESD

Datasheet PDF

Preliminary Specification ADV7391WBCPZ PDF Download

Key points

  • The ADV7391WBCPZ chip is a video encoder designed for converting digital video data into analog signals. It supports various video formats and has advanced features like programmable output format and integrated image enhancements. The chip is commonly used in applications where analog video signals are required, such as video game consoles, video surveillance systems, and multimedia devices.
  • Features

    The ADV7391WBCPZ is a high-performance SDTV/HDTV video encoder with integrated HDMI transmitter. It supports various video standards, including NTSC, PAL, and both SD and HD formats. It provides high-quality video output with low power consumption and integrates additional features such as audio and graphic overlay capabilities, making it suitable for a range of applications.
  • Pinout

    The ADV7391WBCPZ is a high-definition video encoder with an integrated digital video encoder and color-space converter. It has a pin count of 80 pins. The device is used for converting YCrCb digital video data to NTSC, PAL, or SECAM analog video signals.
  • Manufacturer

    The ADV7391WBCPZ is manufactured by Analog Devices, Inc. (ADI), which is an American multinational semiconductor company. ADI specializes in the design and manufacturing of integrated circuits and other electronic solutions for various industries, including automotive, healthcare, industrial, and consumer electronics.
  • Application Field

    The ADV7391WBCPZ is a highly integrated video encoder and graphics digitizer chip. It is commonly used in applications such as video surveillance systems, medical imaging equipment, video broadcast equipment, industrial automation systems, and automotive infotainment systems.
  • Package

    The ADV7391WBCPZ chip is available in a 32-lead LFCSP (lead-frame chip-scale package) with a body size of 5.0mm x 5.0mm. Note: These specifications are subject to change, so it's always recommended to double-check with the manufacturer's documentation for the most accurate and up-to-date information.

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