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Video ICs 3 DAC 10-bit HDTV Video Encoder

Ovaga Certification

Brands: Analog Devices, Inc

Mfr.Part #: ADV7390BCPZ

Datasheet: ADV7390BCPZ Datasheet (PDF)

Package/Case: QFN32

Product Type: Encoders, Decoders, Converters

RoHS Status:

Stock Condition: 3248 pcs, New Original

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ADV7390BCPZ General Description

The ADV7390/ADV7391/ADV7392/ADV7393 are a family of high speed, digital-to-analog video encoders on single monolithic chips. Three 2.7 V/3.3 V 10-bit video digital-to-analog converters (DACs) provide support for composite (CVBS), S-Video (Y-C), or component (YPrPb/RGB) analog outputs in either standard definition (SD) or high definition (HD) video formats.



  • 3 high quality, 10-bit video DACs
    • 16× (216 MHz) DAC oversampling for SD
    • 8× (216 MHz) DAC oversampling for ED
    • 4× (297 MHz) DAC oversampling for HD
    • 37 mA maximum DAC output current
  • Multiformat video input support
    • 4:2:2 YCrCb (SD, ED, and HD)
    • 4:4:4 RGB (SD)
  • Multiformat video output support
    • Composite (CVBS) and S-Video (Y-C)
    • Component YPrPb (SD, ED, and HD)
    • Component RGB (SD, ED, and HD)
  • Lead frame chip scale package (LFCSP) options
    • 32-lead, 5 mm × 5 mm LFCSP
    • 40-lead, 6 mm × 6 mm LFCSP
  • Wafer level chip scale package (WLCSP) option
    • 30-ball, 5 × 6 WLCSP with single DAC output
  • Advanced power management
    • Patented content-dependent low power DAC operation
    • Automatic cable detection and DAC power-down
    • Individual DAC on/off control
    • Sleep mode with minimal power consumption
  • 74.25 MHz 8-/10-/16-bit high definition input support
    • Compliant with SMPTE 274M (1080i), 296M (720p),
      and 240M (1035i)
  • EIA/CEA-861B compliance support
  • NTSC M, PAL B/D/G/H/I/M/N, PAL 60 support
  • NTSC and PAL square pixel operation (24.54 MHz/29.5 MHz)
  • Macrovision Rev 7.1.L1 (SD) and Rev 1.2 (ED) compliant
  • Copy generation management system (CGMS)
  • Closed captioning and wide screen signaling (WSS)
  • Integrated subcarrier locking to external video source
  • Complete on-chip video timing generator
  • On-chip test pattern generation
  • Programmable features
    • Luma and chroma filter responses
    • Vertical blanking interval (VBI)
    • Subcarrier frequency (fSC) and phase
    • Luma delay
  • High definition (HD) programmable features
    • (720p/1080i/1035i)
    • 4× oversampling (297 MHz)
    • Internal test pattern generator
      • Color and black bar, hatch, flat field/frame
    • Fully programmable YCrCb to RGB matrix


  • Mobile handsets
  • Digital still cameras
  • Portable media and DVD players
  • Portable game consoles
  • Digital camcorders
  • Set-top box (STB)
  • Automotive infotainment (ADV7392 and ADV7393 only)


Parameter Value Parameter Value
Source Content uid ADV7390BCPZ Pbfree Code No
Rohs Code Yes Part Life Cycle Code Active
Ihs Manufacturer ANALOG DEVICES INC Part Package Code QFN
Package Description HVQCCN, LCC32,.2SQ,20 Pin Count 32
Manufacturer Package Code CP-32-2 Reach Compliance Code compliant
ECCN Code EAR99 HTS Code 8542.39.00.01
Samacsys Manufacturer Analog Devices Consumer IC Type COLOR SIGNAL ENCODER
Input Type RGB; R-Y; B-Y; Y JESD-30 Code S-XQCC-N32
Moisture Sensitivity Level 3 Number of Functions 1
Number of Terminals 32 Package Body Material UNSPECIFIED
Package Code HVQCCN Package Equivalence Code LCC32,.2SQ,20
Peak Reflow Temperature (Cel) 260 Surface Mount YES
Temperature Grade INDUSTRIAL Terminal Finish MATTE TIN
Terminal Form NO LEAD Terminal Position QUAD
Time@Peak Reflow Temperature-Max (s) 30


Shipping Type Ship Fee Lead Time
DHL DHL $20.00-$40.00 (0.50 KG) 2-5 days
Fedex Fedex $20.00-$40.00 (0.50 KG) 2-5 days
UPS UPS $20.00-$40.00 (0.50 KG) 2-5 days
TNT TNT $20.00-$40.00 (0.50 KG) 2-5 days
EMS EMS $20.00-$40.00 (0.50 KG) 2-5 days
REGISTERED AIR MAIL REGISTERED AIR MAIL $20.00-$40.00 (0.50 KG) 2-5 days

Processing Time:Shipping fee depend on different zone and country.


Terms of payment Hand Fee
Wire Transfer Wire Transfer charge US$30.00 banking fee.
Paypal Paypal charge 4.0% service fee.
Credit Card Credit Card charge 3.5% service fee.
Western Union Western Union charge US$0.00 banking fee.
Money Gram Money Gram charge US$0.00 banking fee.


1.The electronic components you purchase include 365 Days Warranty, We guarantee product quality.

2.If some of the items you received aren't of perfect quality, we would resiponsibly arrange your refund or replacement. But the items must remain their orginal condition.


  • Product

    Step1 :Product

  • Vacuum packaging

    Step2 :Vacuum packaging

  • Anti-static bag

    Step3 :Anti-static bag

  • Individual packaging

    Step4 :Individual packaging

  • Packaging boxes

    Step5 :Packaging boxes

  • bar-code shipping tag

    Step6 :bar-code shipping tag

All the products will packing in anti-staticbag. Ship with ESD antistatic protection.

Outside ESD packing’s lable will use ourcompany’s information: Part Mumber, Brand and Quantity.

We will inspect all the goods before shipment,ensure all the products at good condition and ensure the parts are new originalmatch datasheet.

After all the goods are ensure no problems afterpacking, we will packing safely and send by global express. It exhibitsexcellent puncture and tear resistance along with good seal integrity.

  • ESD
  • ESD

Datasheet PDF

Preliminary Specification ADV7390BCPZ PDF Download

Key points

  • The ADV7390BCPZ is a video encoder chip developed by Analog Devices. It is used to convert digital video signals into analog formats for display on various video output devices. It supports multiple video standards and features such as advanced picture quality enhancements and integrated audio support. The chip is commonly used in applications such as video editing, video broadcasting, and multimedia systems.
  • Equivalent

    Some of the equivalent products of the ADV7390BCPZ chip include the ADV7391BCPZ, ADV7392BCPZ, and ADV7393BCPZ. These chips are all video encoder devices manufactured by Analog Devices Inc.
  • Features

    The ADV7390BCPZ is a video encoder with digital video input for YCrCb 4:4:4 video data up to 165 MHz. It supports NTSC/PAL composite video outputs and S-video and Component (YPrPb/RGB) video outputs. It also has an integrated 10-bit DAC and offers low power consumption and high-quality video performance.
  • Pinout

    The ADV7390BCPZ is a video encoder from Analog Devices. It has a 48-pin LFCSP package. It encodes video signals to analog CVBS and S-Video outputs, along with digital BT.656 outputs. It also includes features like programmable brightness, contrast, and saturation control.
  • Manufacturer

    The ADV7390BCPZ is manufactured by Analog Devices, Inc. It is an American semiconductor company that specializes in the design and manufacture of integrated circuits (ICs), including digital-to-analog converters (DACs) like the ADV7390BCPZ. Analog Devices is known for providing high-performance ICs and signal processing solutions for various industries including automotive, healthcare, industrial, and consumer electronics.
  • Application Field

    The ADV7390BCPZ is a digital video encoder designed for various video applications such as video surveillance systems, professional video editing systems, medical imaging equipment, and industrial video systems. It can also be used in automotive visual displays, gaming consoles, and digital signage systems.
  • Package

    The ADV7390BCPZ chip is available in a 32-lead LFCSP (lead frame chip scale package) package.

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  • quantity

    Minimum order quantity starts from 1pcs.

  • shipping

    Lowest international shipping fee starts from $0.00

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    365 days quality guarantee for all products

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